Find the small things making Singapore interesting.
Neighbourhood businesses, independent makers, local startups, SaaS products and side projects — reviewed, organised and surfaced so good work does not disappear into the feed.
Singapore Discovery Signals
Signals describe activity on In Your Hood SG. They do not determine editorial recommendations, and paid visibility does not increase organic support.
Same island. Very different things to discover.
We keep neighbourhood businesses separate from tech and founder projects, so the directory stays useful instead of turning into one giant leaderboard.
What’s good near home?
Home bakers, niche shops, beauty studios, craft businesses, independent services and other finds rooted in Singapore neighbourhoods.
What are people building?
Small SaaS tools, strange side projects, useful apps, ambitious startups and community initiatives made by founders and teams based here.
A living map of small Singapore.
Listings are reviewed before publication. Community support helps with discovery, but it never replaces the editorial layer.
Trending in Singapore
The Macro Theory
A small Punggol-based meal-prep business serving macro-counted, protein-focused bowls for busy Singaporeans, with collection and islandwide delivery.
The Tofu Media Group
The Tofu Media Group is a Singapore growth consultancy helping small businesses and startups with SEO, AEO, local search, content and digital…
My Cozy Room Beauty Spa
Award-winning facial spa specialising in gentle extractions and acne-focused facials.
Essential Home Beauty
Ladies-only home-based beauty salon specialising in customised facial treatments.
Re Skinhouse
Home-based beauty business in Yishun offering facial and personal-care services by appointment.
Beaute Crew
Beauty provider offering personalised facials, skin analysis and selected house-call services.
New names to know
The Macro Theory
A small Punggol-based meal-prep business serving macro-counted, protein-focused bowls for busy Singaporeans, with collection and islandwide delivery.
The Tofu Media Group
The Tofu Media Group is a Singapore growth consultancy helping small businesses and startups with SEO, AEO, local search, content and digital…
My Cozy Room Beauty Spa
Award-winning facial spa specialising in gentle extractions and acne-focused facials.
Essential Home Beauty
Ladies-only home-based beauty salon specialising in customised facial treatments.
Re Skinhouse
Home-based beauty business in Yishun offering facial and personal-care services by appointment.
Beaute Crew
Beauty provider offering personalised facials, skin analysis and selected house-call services.
Discovery with a little more context.
Reviewed listings
Submissions are checked for a genuine Singapore connection before they go live.
Community support
Signed-in readers can support, follow and review listings. Owners cannot vote for themselves.
Editorial notes
We add useful context where we have it — what stands out, what to know and how a listing was checked.
Put your thing on Singapore’s noticeboard.
A home business, a tiny SaaS, a serious startup, a community project or something delightfully difficult to categorise — standard listings are free and reviewed before publication.