Advertising & Sponsorship Policy

Advertising should be recognisable as advertising

The site may use display advertising, including Google AdSense, and may introduce sponsorships in the future. Ads and sponsored material should be visually distinguishable from ordinary directory listings and editorial content.

What advertisers cannot buy

Advertising does not buy positive reviews, team-vetting status, Readers’ Pick votes or favourable editorial conclusions. Community results remain separate from commercial relationships.

Affiliate links

If affiliate links are used in future editorial content, the commercial relationship should be disclosed near the relevant content. A commission should not determine whether a product, service or provider is described positively.